I’m an Art Director and Creative Lead with over seven years’ experience shaping brands, campaigns, and experiences across Australia, the UK, and Canada. Working both agency-side and in-house, I’ve led multi-market campaigns and overseen small creative teams (2–5 designers and specialist freelancers) across fashion, beauty, hospitality, finance, architecture, and the arts.

I specialise in creative direction, brand identity, and campaign-led storytelling building cohesive brand worlds that live seamlessly across physical and digital spaces, from imagery and content to platforms and immersive environments. From art directing shoots to guiding full campaign rollouts, I oversee projects from early concept and strategic development through to execution and launch.

Having worked across international markets, I bring a globally informed perspective to my approach balancing strategic thinking with a strong visual language and an understanding of how creative must adapt across cultures, platforms, and audiences. I’m drawn to work that feels thoughtful, intuitive, culturally relevant, and commercially impactful.