I’m an Art Director and Creative Lead with over seven years’ experience shaping brands, campaigns, and experiences across Australia, the UK, and Canada. I’ve worked both agency-side and in-house, contributing to global clients and multi-market campaigns across a range of industries.

I specialise in creative direction, brand identity, and campaign-led storytelling, leading work that lives across physical and digital spaces from imagery and content to campaigns, platforms, and immersive environments. From art directing shoots to building cohesive brand worlds, I’m drawn to work that feels thoughtful, intuitive, and culturally relevant.

Having worked across international markets, I bring a globally informed perspective to my approach balancing strategic thinking with strong visual language and an understanding of how creative needs to adapt across cultures, platforms, and audiences.